Rochester, N.Y. — Pictometry International Corporation announces the appointment of James F. Smyth as Chief Marketing Officer. In this new role, Smyth will oversee corporate and product marketing for Pictometry’s growing Government and Commercial business units.

“We are very fortunate to attract an executive of Jim’s caliber to help us take Pictometry through its next phase of growth,” said Pictometry Chief Executive Officer Richard M. Hurwitz. “Jim’s expertise will enable us to amplify our results going forward.”

Smyth has more than 30 years of marketing and business development experience with extensive expertise in electronic publishing and media. His career includes several years in key leadership roles within global information provider LexisNexis in North America, Europe and Asia. There, he focused on the company’s legal and business markets and served as Senior Vice President of Business Development and Emerging Markets.  Smyth has been a pioneer in bringing content, applications and technology to the professional desktop and will continue doing so with the latest visual, image-based solutions on the market today. 

Prior to joining Pictometry, Smyth founded Ezults, a company that enables business professionals to implement successful net leadership strategies using search, social media, and digital technologies to build reputational awareness and effectively engage with customers online.  Smyth is a graduate of SUNY Oswego where he earned a bachelor’s degree and graduated Magna Cum Laude.

“I am excited to join Pictometry and promote state-of-the-art visualization solutions for government and commercial users,” said Smyth. “Pictometry products offer a range of powerful solutions, each with proven abilities to generate valuable returns so users can work as effectively as possible.”

About Pictometry
Pictometry International Corp. is a leading provider of geo-referenced, aerial image libraries and related software. Pictometry has captured nearly 130 million digital aerial images which represent more than 80 percent of the United States population and all major U.S. markets. Using its proprietary imaging process, Pictometry captures geo-referenced, high-resolution orthogonal (straight down view) and oblique (captured at an angle) imagery within which structures and land features can be measured. Pictometry customizes and markets these technologies for government and commercial applications. Pictometry’s standard oblique imagery includes second order visualization tools that do not produce authoritative or definitive information (surveying). For more information, visit www.pictometry.com.